PROJECT BACKGROUND
Dignified Storytelling advocacy campaign
Dignified Storytelling was looking for a marketing consultant to Dignified Storytelling is an initiative that grew out of the need for additional resources to help storytellers and organizations shift to partnership-based storytelling practices and to tell fuller, more nuanced stories that prioritize human dignity. Although supported by Dubai Cares, Dignified Storytelling is an independent, standalone initiative driven collectively by a group of likeminded storytellers from all over the world.
Advocacy campaign
An advocacy campaign was formulated that took into account how to promote the initiative to international stakeholders. An Finland-based design agency was managed to design and deliver a handbook detailing the initiative’s principles and creating awareness about it.
Outreach marketing
A global outreach campaign including introductory personalized emails and partnership marketing was kickstarted to create awareness about the initiative to global storytellers and get them to sign the pledge and join the movement.
Digital marketing campaign
The campaign’s main component was to kickstart a paid digital media campaign placing Google Ads as well as sponsored ads on Facebook, Instagram, Twitter and LinkedIn. Digital assets were designed on Canva and posted to all platforms. Engagement and click through rates achieved were tracked and optimized for best results.
Social media management
Daily organic posts on social media were written, designed on Canva and posted. Community management was done and basic analytics reports shared with management. A 60-seconds advocacy video was created and posted on social media to educate audiences about how they can get involved.
Our Story
Discover Our Journey So Far
We believe that everyone has the potential to achieve greatness and fulfill their dreams. That’s why we are committed to providing innovative solutions and exceptional services that empower individuals to overcome obstacles and turn their aspirations into reality. With a strong focus on customer satisfaction and a team of experienced professionals, we strive to deliver unparalleled results and make a positive impact in the lives of our clients. Join us on this journey of empowerment, and let us help you make your dreams come true.
Discover Our Journey So Far
We believe that everyone has the potential to achieve greatness and fulfill their dreams. That’s why we are committed to providing innovative solutions and exceptional services that empower individuals to overcome obstacles and turn their aspirations into reality. With a strong focus on customer satisfaction and a team of experienced professionals, we strive to deliver unparalleled results and make a positive impact in the lives of our clients. Join us on this journey of empowerment, and let us help you make your dreams come true.
Our Story
Discover Our Journey So Far
We believe that everyone has the potential to achieve greatness and fulfill their dreams. That’s why we are committed to providing innovative solutions and exceptional services that empower individuals to overcome obstacles and turn their aspirations into reality. With a strong focus on customer satisfaction and a team of experienced professionals, we strive to deliver unparalleled results and make a positive impact in the lives of our clients. Join us on this journey of empowerment, and let us help you make your dreams come true.
Discover Our Journey So Far
We believe that everyone has the potential to achieve greatness and fulfill their dreams. That’s why we are committed to providing innovative solutions and exceptional services that empower individuals to overcome obstacles and turn their aspirations into reality. With a strong focus on customer satisfaction and a team of experienced professionals, we strive to deliver unparalleled results and make a positive impact in the lives of our clients. Join us on this journey of empowerment, and let us help you make your dreams come true.
Take Action Now
Unlock your potential and transform your life today!
Don’t wait any longer. Take action today and embark on an exciting journey to achieve your goals. Let us guide you through the process and help you unleash your true potential.