Work experience
Marketing Manager
November 2014 – March 2020
Dubai, UAE
Marketing strategies
Developed and managed high impact, multi-channel marketing strategies, continuously re-strategising to adapt to changing market conditions, while growing year on year customer acquisition numbers.
Increased event’s net promoter score
Led development of show brand value with high quality digital content, resulting in a launch show’s Net Promoter Score (NPS) spiking from +20.6 in 2016 to +29.8 in 2018 (well above industry benchmarks).
Multi-lingual digital campaign
Through an intuitive and carefully executed multilingual digital campaign with agency support, reduced cost per visitor acquisition (CPA), on selected channels, from US$ 68 to US$ 15 within a period of 2 years.
Increased event footfall from tough markets
Increased footfall from tough-to-crack markets such as Pakistan, Kenya, Egypt and Saudi Arabia by as high as 900%, largely with customised high-engagement content, granular geographical targeting and digital optimisations.
Drove conversions
Leveraged the power of digital media to drive conversions, with a granular focus on industry, market, region and other CRM-based segmentation strategies, complete with real time data analytics and Power BI reporting.
Increased footfall from tough markets
Increased footfall from tough-to-crack markets such as Pakistan, Kenya, Egypt and Saudi Arabia by as high as 900%, largely with customised high-engagement content, granular geographical targeting and digital optimisations.
Marketing Manager
August 2012 – November 2014
Dubai, UAE
Accordion title 1
Managed all online/digital and print campaigns including paid, owned and earned.
Accordion title 1
Managed all online/digital and print campaigns including paid, owned and earned.
Accordion title 2
Developed content strategy, with particular focus on micro content pillars and thought leadership.
Accordion title 3
Drove high impact, often viral, social media (Facebook, Twitter, LinkedIn, and You Tube) campaigns introducing new video assets that secured consistent customer engagement across organic and sponsored posts. Social engagement rates on popular posts rose by as much as 1200% year on year during comparable/peak campaign durations.
Accordion title 4
Managed international and local agency/vendor SLAs to deliver all campaigns successfully
Accordion title 5
Spearheaded the launch of two new business concepts to expand company’s revenue streams by up to US$ 2 million annually (post payback) as part of overall growth strategy.