Clean rebel

Clean Rebel is a newly launched beauty brand dedicated to clean, sustainable, and ethical practices. The brand offers a curated range of beauty products that are free from harmful chemicals, cruelty-free, and environmentally conscious. With a mission to empower individuals to make mindful choices for their skin, health, and the planet, Clean Rebel prioritizes quality and performance without compromise.

work completed

Content
Creative

Relevant brands

Clean Rebel

During the pre-launch startup phase of Clean Rebel, the business owner sought expert branding services to refine and establish the brand’s identity. This involved crafting the initial visual elements, including icons and graphics aligned with brand perception. The client provided a brief outlining the brand’s core values, target audience, and product offerings. Based on this information and strategy conversations with the owner, a comprehensive branding proposal was developed, which not only defined the aesthetic aspects of the brand—such as its logo, color palette, and typography—but also ensured consistency in the overall tone and messaging to effectively communicate its identity across all platforms.

Content

The branding proposal included in-depth sections comprising:

– Brand philosophy
– Colour palette
– Tone of voice
– Typography
– Icons
– Custom illustrations
– and others

Creative

I meticulously crafted the branding strategy to align with these principles and designed a comprehensive branding proposal for the client using a clean, simple, and elegant design philosophy that would resonate with today’s quality conscious target audience.