PROJECT BACKGROUND
Expo2020 Dubai events marketing and visitor promotion
Dignified Storytelling is a global movement of storytellers. It organized events at Expo2020 Dubai hosting 12 events during the 6-month duration of Expo. It required a Marketing Manager with an events background to. Work alongside the UN to develop content for the UN75 exhibition at Expo 2020 Dubai
Events marketing
Given the limited time of 6 weeks to put the plan together, a pragmatic approach was adopted to. Close collaboration and coordination was done with the business owners to obtain specific information and insights and gather photos.
An editable file was provided for the client to be able to easily edit it for future updates. The final business plan consisting of 40 pages was delivered. It contained all relevant sections that a business plan must have, and outlined stratgeies for the franchisees to achieve their business goals, operational framework, as well as a strong business marketing plan. It also presented well researched solutions to overcome competitive strains and attract its target audience.
Innovation-driven Solutions
The events were promoted. Close coordination between event partners and speakers was done to get the information. It involved working closely with the Expo2020 social media team to amplify messages on Expo channels. including paid and boosted ads, geo-targeting and geo-fencing atactics to attract engaged audiences.
Project management
The events were promoted. Close coordination between event partners and speakers was done to get the information. It involved working closely with the Expo2020 social media team to amplify messages on Expo channels.
Social media
Email campaign
Onsite promotion
Superior Customer Service
Our team is dedicated to providing superior customer service and ensuring complete satisfaction.